How to Automate Your Telegram Store: Webhooks, Addons, and N8N

When your Telegram store gets 5 orders a day — everything is simple. You see every message, manually update statuses, track inventory in a notebook or spreadsheet. But when orders grow to 20, 50, 100 — manual work becomes a trap. You miss a customer message, forget to update stock levels. You can't keep up with tracking payments.

That's where sales automation begins — when your store notifies you about important events on its own, updates spreadsheets automatically, and reminds you about unpaid orders. And you don't need to be a developer to set it up.

In this article, we'll walk through three levels of Telegram store automation on Teleshop: ready-made addons, webhooks, and N8N workflows. From the simplest to the most advanced — so you can choose what fits your needs.

What is store automation and why does it matter

Automation means your store handles routine tasks without your involvement. Instead of manually counting orders every evening, the system sends you a summary in Telegram. Instead of checking stock levels every morning — the store alerts you when a product is running low.

Here are the typical tasks merchants automate first:

• New order notifications — so you never miss a customer, even when you're not checking the admin panel
• Daily sales report — revenue, order count, breakdown by status — automatically every evening
• Stock level monitoring — alerts when product inventory drops below a critical threshold
• Unpaid order reminders — a list of customers who created an order but haven't paid
• Catalog improvements — automatic description fixes, unit normalization, anomaly detection

All of this already works in Teleshop. And it starts with the simplest tool — ready-made addons.

Level 1: ready-made addons — one-click automation

Addons are pre-built automation scenarios already integrated into Teleshop. You don't need to configure anything from scratch — just enable the addon you need, set a couple of parameters, and it works.

Currently, the Teleshop library includes 9 addons. They fall into two categories: operational analytics and catalog automation.

Operational analytics

Daily order report. Every evening you receive a Telegram message with a summary of the day: how many orders came in, total revenue, breakdown by status, how many unpaid, how many new customers. No need to open the admin panel — everything important is already in your chat.

Low stock alert. You set a threshold — say, 5 units. When any product's inventory drops below that threshold, you get a notification. Works both on product updates and on a schedule — as a planned check.

Unpaid order reminder. The addon finds orders that haven't been paid for longer than the specified time and sends you a priority list with customer names, amounts, and order age. You immediately see who needs a follow-up.

Catalog anomaly detector. Scans your entire catalog and finds issues: incorrect prices, negative quantities, empty names, discount errors. Returns a detailed report — you see exactly what needs fixing.

Catalog automation

Catalog text improvement. AI analyzes your product names and descriptions, fixes grammar, improves sales copy, and structures text for readability. Especially useful if you're running a dropshipping model in Telegram and imported a supplier's catalog — texts often need polishing.

AI attribute extractor. Extracts structured attributes from product names and descriptions — brand, weight, type, fat content, and other characteristics. After that, customers can filter and compare products in the catalog.

Attribute deduplicator. If your catalog has "Brand" and "Бренд" as two separate attributes — this addon will merge them. You describe in free form what's a duplicate, and AI unifies everything across the catalog.

Unit normalizer. Brings order: "2000g" becomes "2 kg", "30ml" — "30 ml". Consistent format across the entire catalog. Can be run repeatedly — already normalized products are skipped.

AI Product Photo Stylist. Generates lifestyle product photos using AI. Removes the background and places the product in a realistic contextual scene. If you have photos on a white background — the addon will transform them into attractive lifestyle images.

Level 2: webhooks — your store notifies external systems

Addons are ready-made solutions inside Teleshop. But what if you need to send data from your store to an external system — a CRM, Google Sheets, accounting software, or your team's messenger?

That's what webhooks are for.

How it works in simple terms

Imagine you hired an assistant and told them: "When a new order comes in — immediately write it down in the spreadsheet and message me in chat." A webhook is exactly that kind of assistant, just digital.

When an event happens in your store — a new order, a status change, a product update — Teleshop instantly sends a message to the address you specified. That address is the URL of your external system, which receives the data and does whatever you need with it.

What you can automate with webhooks

• New order → row in Google Sheets. Every order automatically lands in your spreadsheet with all the details: customer name, products, amount, delivery method
• Order status change → team notification. When an order moves to "shipped" status — your managers get a message in the Telegram group
• New order → CRM entry. Customer data automatically goes into your CRM system — no manual copying
• Payment received → accounting update. Payment information is automatically sent to your accounting system

Webhooks in Teleshop: what's under the hood

In Teleshop, webhooks are a full-featured tool, not a "basic checkbox feature." Here's what you get:

• Create webhooks for different events — you choose which event your store should react to
• Testing — you can send a test request to make sure your external system receives data correctly
• Logs and statistics — see the history of all sent webhooks, which were delivered, which weren't, and why
• Security — each webhook has a secret signing key so your external system can verify that the data actually came from Teleshop, not from an attacker
• Enable/disable — you can temporarily pause a webhook without deleting it
• Payload samples — Teleshop shows a sample of the data it will send, so you know the format in advance

In total, there are 12 webhook tools available — from creation to analytics. And all of this can be done through the admin panel or via AI using Teleshop MCP.

Level 3: N8N — visual automation builder

Webhooks are powerful, but they require someone to "receive" the data on the other end. If you don't have your own server or a developer — N8N is the perfect solution.

What is N8N

N8N (pronounced "n-eight-n") is a visual automation builder. Think of it as a conveyor belt: on the left — input data (for example, a webhook from Teleshop), in the middle — processing blocks (filtering, formatting), on the right — the result (a Google Sheets entry, a Telegram message, an email).

It all looks like a flowchart of blocks connected by arrows. You drag and drop blocks, set parameters — and the automation is ready. Without a single line of code.

Example: new order → spreadsheet + notification

Here's what a typical scenario looks like step by step:

• Step 1. In Teleshop, you create a webhook for the "new order" event and specify the URL of your N8N workflow
• Step 2. In N8N, you create a workflow starting with a "Webhook" block — it receives data from Teleshop
• Step 3. You add a "Google Sheets" block — it writes order data to a spreadsheet: customer name, products, amount, date
• Step 4. You add a "Telegram" block — it sends a message to your managers' group: "New order #1042 for ₴1,890 from Olena K."

Set it up once — and everything works automatically from then on. Every new order instantly lands in the spreadsheet and the chat.

What else you can build with N8N

• Automatic customer email when the order status changes to "shipped"
• Sync with accounting software — order and inventory data transferred automatically
• Slack/Discord notifications for your team on large orders (e.g., over ₴5,000)
• Automatic shipping label creation with the delivery service based on order data
• Review collection — N hours after delivery, the customer receives a message asking for a review

N8N has thousands of ready-made integrations: Google Sheets, Gmail, Telegram, Slack, Notion, Airtable, various CRMs, and much more. Everything that can be connected to a webhook — can be automated.

Teleshop + N8N: how it's integrated

Teleshop has 8 tools for managing N8N workflows. You can:

• Enable and disable workflows
• Run them manually or on a schedule (cron)
• Pass variables — for example, the stock threshold for notifications
• See the status and schedule of each workflow

And through Teleshop MCP, you can do all of this by voice or text in an AI chat: "Enable the Abandoned Cart workflow and set the schedule to every 2 hours."

Which level to choose: comparison

Here's a simple table to help you decide:

	Addons	Webhooks	N8N
Complexity	One click	Need a receiver URL	Visual builder
For whom	Anyone	Have a developer or N8N	Advanced merchant
Flexibility	Fixed scenarios	Any external system	Unlimited
Example	Daily report in Telegram	Order → CRM	Order → Sheets + email + shipping label
Code needed?	No	Minimal	No

Most merchants start with addons — it's the fastest way to begin. As needs grow, they connect webhooks and N8N. And the great news: everything is available on a single platform, without migrating or switching stores. Your bot store sells 24/7, and automation frees you from routine tasks.

How to get started: step-by-step guide

If you want to start with addons

Open the Teleshop admin panel → "Addons" section. Choose the one you need — for example, "Daily Order Report." Set the parameters (send time, format) and enable it. Done — every evening you receive a report in Telegram.

If you want to set up a webhook

In the "Webhooks" section, click "Create." Choose the event (e.g., "new order"), enter the URL where data should be sent, and save. Click "Test" — and verify that your external system received the data. That's it, the webhook is working.

If you want to build an N8N workflow

Sign up for N8N (there's a free plan). Create a workflow starting with a "Webhook" block. Copy the URL and paste it into Teleshop when creating a webhook. Add the blocks you need — Google Sheets, Telegram, email — and activate. And if you don't have a store yet — start with our step-by-step guide to creating a Telegram store.

AI management: Teleshop MCP

Teleshop MCP deserves a special mention — it's a tool that lets you manage all automation through AI. Instead of clicking through the admin panel, you simply type in a chat with Claude or ChatGPT:

• "Create a webhook for new orders and send to https://n8n.myshop.com/hook"
• "Enable the Daily Report addon and set it to send at 8:00 PM"
• "Show me webhook logs for the last 3 days"
• "Which orders today are unpaid?"

50 MCP tools cover everything: products, orders, webhooks, workflows, customers, categories, attributes, and import. It's like having a store administrator who works 24/7 and executes any command in seconds.

More about MCP — in our dedicated article.