Bonus System for Store: How to Achieve 40% Repeat Orders

A familiar situation: a customer makes a purchase, is satisfied with the product, but never returns. The store spends budget on mailings in Instagram, e-mail, Viber to attract new customers and return old ones, but a significant part of the audience remains passive and does not convert into sales. According to statistics, attracting a new customer costs 5-7 times more than retaining an existing one. That's why a bonus system for store becomes a critically important tool for bringing customers back and increasing repeat sales.

In this article, we'll explain how a loyalty program helps bring more customers back and increase sales.

Why Customers Don't Return: Main Reasons for Loyalty Loss

Before talking about solutions, it's worth understanding the root of the problem. Main reasons why customers don't make repeat purchases:

• Lack of emotional connection with the brand — customer perceives you as just another seller
• No incentive to return — no benefits for regular customers
• Forget about the store — the brand simply gets lost in the flow of information
• Competitors offer better conditions — discounts, bonuses, service

It's precisely to solve these problems that a loyalty system is created — a tool that doesn't just retain customers, but creates long-term relationships.

What is a Bonus System and How Does It Work

A bonus system is a mechanism for accruing virtual points to customers for purchases, which can be used to pay for subsequent orders. Unlike regular discounts, a loyalty program creates a psychological effect of "accumulation," when the customer feels they're losing money by not returning to your store.

Psychology of Bonus Programs

Loyalty programs for customers work on several psychological principles:

• Loss aversion effect — customer doesn't want to "lose" accumulated bonuses
• Gamification — the accumulation process resembles a game, which evokes positive emotions
• Purchase barrier reduction — part of the amount is paid with bonuses

Benefits of a Bonus System

A properly configured loyalty program brings several key benefits to the business:

Repeat Purchases

Over 40% of customers actively redeem accumulated bonuses during payment. This means that part of your customer base is guaranteed to return for new purchases.

Average Check Increase by 25-35%

The psychology of "available bonuses" makes customers add more items to the cart when paying with bonuses. When part of the amount is already "free," customers more easily agree to additional purchases.

Automatic Return Funnel

A loyalty system works as an automatic marketing tool. Accumulated bonuses themselves "attract" customers back without additional advertising costs.

Operational Time Savings

Less time is spent on customer consultations, as a significant part of the work is delegated to the bot. This is especially important for e-commerce.

Increased Customer Lifetime Value

Regular customers buy more frequently and in larger amounts, which significantly increases the overall business profitability.

Bonus System from Teleshop for Telegram Stores

Telegram is becoming an increasingly popular sales channel. The messenger combines the convenience of a mobile app with the accessibility of a web platform.

How It Works for Customers

The process is as simple and clear as possible:

1. Buy products — regular order placement in Telegram bot
2. Automatically receive bonuses — the system accrues a percentage of the purchase amount
3. Make a repeat purchase — use accumulated bonuses for payment

All information about the bonus balance is displayed directly in the store's Mini-APP, and customers receive notifications about accruals in Telegram.

How It Works for the Store Owner

Setup takes just a few minutes:

1. Configure the bonus system
2. Promote the store — customers learn about the ability to accumulate bonuses on their own
3. Get regular customers — automatically through the loyalty program

A bonus system for store in Telegram has several advantages over traditional solutions:

• Integration with a messenger that customers use daily
• Instant notifications about bonus accruals
• Ability to make purchases without switching to other apps
• Automatic mailings with personalized offers

Real Results of Loyalty Program Implementation

To demonstrate the effectiveness of a loyalty system in practice, let's consider a real case of a craft products store that launched a bonus system:

Craft Products Store: Implementation Case

Before implementing the bonus system:

• Order processing in Instagram took 7-10 minutes
• No loyalty program
• Low percentage of repeat customers

After launching the system in 3 months:

+60% Sales Growth Through Bot

Process automation and customer incentives had their effect

25% Repeat Purchases

Every 4th customer consistently returns thanks to the accumulation system

80%+ Payments Within the Bot

Customers prefer the convenient payment process with the ability to use bonuses.

Reduced Service Time

Instead of 7-10 minutes per order in Instagram, the bot formed an order in just 1 minute.

Comparison with Other Retention Methods

Loyalty programs show significantly better results compared to other tools:

• Email mailings: 2-5% response vs 25% repeat purchases
• Push notifications: 1-3% conversion vs 20% open rate in messenger
• Retargeting ads: high cost vs free retention through bonuses

How to Set Up?

Creating a bonus system for store with Teleshop takes minimal time thanks to ready-made functionality:

Registration and Setup

Go to Teleshop website and register your store. The process takes up to 10 minutes.

Bonus System Configuration

In the admin panel, select the bonus accrual percentage. It's recommended to start with 5% to test effectiveness.

System Activation

Enable the loyalty system with one click. All subsequent orders will automatically accrue bonuses.

Customer Information

Inform existing customers about the new ability to accumulate bonuses through mailings and social media posts.

Free Start

Teleshop offers a free plan that includes:

• 2 Telegram stores
• Up to 20 products in the catalog
• Full bonus system functionality
• No time limits

Additional Automation Features

Modern e-commerce requires a comprehensive approach. In addition to the loyalty program, Teleshop offers:

AI Consultant

Built-in AI assistant that:

• Consults customers 24/7
• Adds products to cart
• Answers questions about products

CRM Integration

Automatic synchronization of customer data, orders and bonus balances with existing accounting systems.

Analytics and Reports

Detailed statistics on bonus system effectiveness, customer behavior and loyalty program ROI.

Why Telegram is the Perfect Platform for a Loyalty Program

E-commerce in messengers has several unique advantages:

Constant Customer Contact

Telegram is installed on 99% of smartphones. Customers see notifications about bonuses and promotions instantly.

Formation of New Purchasing Behavior

The bonus system forms a new habit in customers — they leave old sales channels and switch to shopping in the messenger.

Automation Possibilities

Bots can send personalized messages, remind about bonuses and suggest relevant products.

Conclusions

In the context of growing competition in e-commerce, loyalty programs for customers are becoming not just an advantage, but a necessity. Don't let customers disappear after the first purchase. A loyalty program is an investment that pays off in the first months of operation.