Telegram Store: Real Cases and Arguments for a Ready Bot

One of the tasks of modern stores is to strive to attract customers from various sales channels. Telegram, as a popular messenger, has seen significant audience growth in Ukraine in recent years, some of whom are potential target audiences for purchasing goods or services. Some stores take a simple path - create a Telegram channel and attract audiences in various ways, publishing announcements and promotions. Of course, this is better than nothing. Understanding the potential of the messenger as an auto-funnel, chatbots for sales began to be in demand by companies to perform various tasks — to automate customer service, increase sales or optimize business processes, etc.

When a customer clarifies chatbot price with a contractor, they should understand that the development price is not the decisive criterion. Here are the aspects that need to be understood:

• Constant implementation and improvement of functions. For this, there should be a manager who will manage tasks. But will the contractor want to continue working? And does this model suit you, where you actually always pay for feature implementation?
• Technical support — can the contractor provide this and "connect" to technical malfunctions in time if they arise?
• Security — data protection, backup, etc.

Despite the above factors, choosing a contractor and understanding this topic remains a challenging task for most entrepreneurs. In this article, we will examine in detail the advantages of chatbots and try to find the optimal path for an entrepreneur to test the novelty and avoid unnecessary overpayments.

Why Are Chatbots Needed?

Bots implemented in Telegram perform various tasks: they serve to execute certain business processes (for example: reporting bot, analytics bot, bot for specific tasks with AI integration), and also serve as a "product" for sales auto-funnels. In this case, we will consider the key advantages of a ready-made solution as a tool for selling goods or services.

Advantages

Sales Automation in Telegram

Everything that is technically possible to implement, the bot can do itself. Mostly this concerns routine tasks that it can perform.

Case: Real Example of Automation Scenario

• Customer entry into bot: consultation using AI consultant integrated into the bot;
• Transition to Mini-App for order placement;
• Transition to checkout and payment within the bot;
• Synchronization with CRM to update product catalog and order statuses;
• Stimulation for repeat purchases (accumulative bonus system, auto-mailings, discount system, etc.)

Results can be viewed in our presentation article.

Increased Sales

A chatbot accelerates conversion through instant responses, personalized recommendations and automatic upsell mechanics. Message mailings in Telegram have a higher open rate unlike email. The Viber messenger shows a good open rate, but its functionality and technical development prospects are still maximally limited.

Virtual Consultant

The rapid development of artificial intelligence and its integration into sales processes is an important component, such as the virtual consultant in Teleshop. Creating a personal AI consultant based on Teleshop that learns the product catalog and takes into account store features is quite realistic.

Mechanics for Conversion Growth

• Triggers when viewing a product or abandoned cart.
• Personalized tips based on preferences.
• Quick chat payments.

Metrics to Measure

• Dialog → purchase conversion
• Average check through bot
• Number of repeat purchases
• Request processing time

Ready Solution as an Example of Smart Savings

A ready bot for sales will reduce costs: the client pays only for using a ready-made solution instead of managing development from scratch and spending time, money, and their own energy on it.

Where Do Savings Come From?

• Costs for basic functionality development and testing
• Costs for hosting, support, new functionality development
• Costs for the contractor who will handle development

Example of Savings: Development or Ready Solution?

A client wants to create a store in Telegram. You can go two ways:

Find a Contractor for Bot Development

For this, you need to find a verified contractor, for example on the Freelancehunt platform, who understands what they will have to work with, namely in the E-Commerce area. Also, they must take into account your expectations from development. The price for developing such a chatbot with implemented MiniApp will cost from $800.

Find a Ready Solution

For finding a ready solution, there's an excellent example of the Teleshop platform, which specializes in bots for selling goods or services. A quick start will save you time and allow you to test the development as soon as possible. Just three steps to get a demo version of the store:

• Platform registration;
• Bot creation and connecting functionality to it;
• Testing.

Using the free plan, the store owner can test the basic store model and only then pay for a subscription. Also, a great advantage will be the ability to order additional modules on the same platform, starting from the basic option. This looks like maximum savings and a clear understanding of what the client needs in the future.

Frequently Asked Questions (FAQ)

How much time is needed to test sales in Telegram?

The best option is to test a ready-made solution. On the ready Teleshop platform — from ~20 min to 1-3 days; Recommendation: launch a demo on the platform to get first data in a few days.

Are there ready examples of stores in Telegram?

• Cosmetics — https://t.me/TeleShop_Cosmetics_Bot
• Sports nutrition — https://t.me/TeleShop_badu_bot
• Clothing — https://t.me/TeleShop_Clothes_Bot

How much does it cost to start?

Ready solution — depends on the platform. From $0 (free plan) to moderate module payments; custom bot — from ~$500-800 and higher. Recommendation: start with a free or basic plan, invest in additional development only after the basic functionality covers key needs.